How Local SEO Lifted This Business from 28th to 3rd in Google Maps
AllReach Digital helped a premium Surrey building supplies store achieve 3.1x more Google profile engagement, boost customer calls by 2.6x, and climb from 28th to 3rd in the Google Local Map Pack—while also securing top 5 rankings for competitive industry keywords.
Client Overview
A premium building supplies store based in Surrey BC, known for its wide variety of high quality building supplies, was struggling to gain online traction in a highly saturated market. Despite having a competitive product line and excellent customer service, their low Google search visibility, underutilized Google Business Profile, and unoptimized website meant they were missing out on potential leads and losing traffic to better-optimized competitors. The business approached us for an SEO-driven solution to improving their online presence and attracting more potential customers.
Challenges
Operated in a highly saturated and competitive local market
Had low visibility in organic search results for relevant keywords
Experienced minimal engagement through their Google Business Profile
Website was not optimized for search intent or user experience
Lost potential traffic and leads to better-optimized competitors despite offering strong products and service
Our SEO Strategy
1. In-Depth SEO Audit & Competitor Analysis:
We performed an in-depth audit of the website, identified technical SEO issues, and analyzed competitors to uncover industry trends and opportunities.
2. Keyword Research & Content Optimization:
Conducted high-intent keyword research
Optimized website content to align with locally relavent search terms
Increased visibility by targeting terms potential customers were actively using
3. Google Business Profile Optimization:
Uploaded high-quality, professional images of products and the showroom
Updated business hours, contact information, and service descriptions
Published regular Google Posts highlighting promotions and new arrivals
Enhanced local search visibility by making the profile more appealing and informative to potential customers
4. Improved Off-Page SEO:
Ensured accurate, consistent citations across all business listings and built high-quality backlinks. This helped strengthen the store’s online credibility and boosted its authority in local search results.
5. Improved On-Page SEO:
Improved technical SEO, page speed, mobile usability, content quality, and internal linking, creating a smoother user experience and making the website more accessible to both users and search engines.
Results & Impact
Consistent Top 5 Organic Search Rankings: Their website consistently ranks in the top 5 organic results for industry-relevant searches, above hundreds of competing businesses.
From 28th to 3rd in Google’s Local Map Pack: The business moved from 28th to 3rd position in Google’s Local Map Pack for high-intent local searches—dramatically improving visibility, credibility, and click-through rates from nearby customers.
2.6x Growth in Customer Calls via Google Profile: Calls from their Google Business Profile increased by 2.6x, reflecting stronger local visibility and improved call-to-action effectiveness.
- 3.1x Increase in Google Business Profile Engagement: Interactions on their Google Business Profile grew by 3.1x, driven by enhanced visuals, regular updates, and optimized business information.
More leads and more bookings
By implementing a data-driven SEO strategy, AllReach Digital helped our client improve search visibility, attract high-intent visitors, and increase direct bookings. If your business is struggling with online growth, we can help you achieve similar success.
Want more leads and bookings? Contact AllReach Digital today!
Contact your AllReach representative today!