- Blog
How to Boost Your Local Ranking
- February 15, 2025
- By allreachdigital.com
Why Local SEO Matters
Remember how you found your last plumber, hairdresser, or deck builder? Chances are, you used this to find them—proving just how important it really is.
Local SEO is essential for connecting with customers in your area by tailoring your search engine optimization efforts to local search results.
What does this mean for Google? Local SEO enables Google to rank your business listing and website higher in local search results, making it easier for potential customers to discover you when they search for services nearby.
How to Rank higher in Google:
Step 1: Set Up and Optimize Your Google Business Profile Begin by ensuring your business is listed and verified on Google Business Profile.
- Set Up Your Profile: Go to Google Business Profile, sign in, and follow the prompts to enter your business details—such as name, address, phone number (NAP), hours, and website—and verify your listing.
- Keep It Updated: Regularly refresh your profile with accurate hours, contact information, new photos, and announcements.
- Add seasonal promotions and share posts to engage your audience. Why is this crucial? Google relies on the information in your profile to assess how relevant your business is to local searchers. A well-maintained profile can help you stand out in local search results and on Google Maps.
Step 2: Use Local SEO Best Practices Once your Google Business Profile is in good shape, elevate your local SEO with these strategies:
- Use Location-Based Keywords: Include keywords that feature your town or region in your website content, meta descriptions, and blog posts. For instance, instead of just saying “cozy cabins,” say “cozy cabins in Lunenburg, Nova Scotia.”
- Encourage Customer Reviews: Invite satisfied customers to leave reviews on Google. Positive reviews foster trust and enhance your search rankings.
- Consistent Business Information: Make sure your business details (NAP) are uniform across all online platforms—Google, Facebook, Yelp, and your website.
A Real-World Example with a Lunenburg accomodation:
AllReach’s Local ranking boosting system has proven to help our clients to rank higher. Our client Lunenburg chalets recently concentrated on enhancing their Local SEO by optimizing their Google Business Profile and encouraging customer reviews. Within a months, they ranked from the 20th to top 4 on their keywords and experienced a 200% increase in local visibility.