Client Overview
Our client, a local accommodation based in Lunenburg NS, struggled with online visibility and lead generation. Despite having a great location, beautiful cottages and service offering, their winter leads traffic remained low, and they were not converting visitors into leads effectively. They approached us for an SEO-driven solution to improve their online presence and attract more potential customers.
Low organic traffic and poor search rankings for key accommodation based keywords.
Ineffective keyword strategy with low relevance to user intent, not targeting their niche.
Google profile not optimized for conversions.
Lack of local SEO implementation for location-based searches.
1. In-Depth SEO Audit & Competitor Analysis:
We performed an in-depth audit of the website, identified technical SEO issues, and analyzed competitors to uncover industry trends and opportunities.
2. Keyword Research & Content Optimization:
We identified high-intent keywords related to “Lunenburg vacation rentals,” “Lunenburg oceanview accommodations Nova Scotia,” and “cottages in Lunenburg/Nova Scotia.” We then optimized the website’s meta and adjusted content to attract organic visitors.
3. Local SEO Enhancements:
Optimized Google Business Profile with targeted keywords.
Implemented local citations and directory listings.
Encouraged and managed customer reviews for better credibility.
4. Link Building & Authority Growth:
Acquired high-quality backlinks from reputable industry sources.
Developed strategic guest blogging opportunities to enhance domain authority.
Increased Organic Traffic: +150% within 6 months.
Higher Search Rankings: 20+ keywords ranked on the first page of Google. Ranked average 2nd for Lunenburg cottages, average 4th for accommodation in Lunenburg.
More Direct Bookings: 85% increase in direct reservations, reducing reliance on third-party booking sites.
Improved Conversion Rate: From 2.5% to 6.3%, leading to a significant boost in revenue.
By implementing a data-driven SEO strategy, AllReach Digital helped our client improve search visibility, attract high-intent visitors, and increase direct bookings. If your business is struggling with online growth, we can help you achieve similar success.
We won’t share your information with any 3rd party.