Reach new people. Stay connected. Grow repeat business.
An integrated approach to helping shoppers discover the brand, understand its products, and feel confident purchasing. AllReach Digital brings together creator content, targeted social advertising, website improvements, and email marketing to support the journey from first impression to repeat purchase.
Client Overview
Blé de Fonty is a Singapore skincare brand with over 40 years of heritage, inspired by French beauty rituals. Its collection includes serums and treatments designed to make everyday skincare feel effective and luxurious.
Our work focused on introducing the brand to more shoppers and creating a clearer connection between its marketing content and online shopping experience.
Challenges
Building trust with new audiences: Communicating the value of an established skincare brand to shoppers discovering it for the first time.
Making product benefits clear: Helping customers understand what each product does and how it fits into their routine.
Turning attention into purchases: Giving people who engage with creator videos and ads a compelling next step.
Maintaining the conversation: Following up with interested shoppers and creating reasons for customers to return.
Our Integrated Strategy
Authentic Creator Content: Collaborate with skincare creators to showcase real routines and product experiences, then adapt promising content into ad variations.
Targeted Social Advertising: Reach new audiences and reconnect with interested shoppers through campaigns tailored to different stages of the buying journey.
A Clearer Shopping Experience: Improve product pages with clear benefits, creator videos, customer reviews, and bundle offers that build purchase confidence.
Connected Email Marketing: Coordinate campaigns and automated follow-ups to educate subscribers, encourage purchases, and support repeat business.
Ongoing Optimization: Track performance across channels and refine content, targeting, and the shopping journey based on customer response.
Results & Impact
The work established a stronger connection between creator content, paid advertising, and the Shopify shopping experience, with reusable creative assets and an ongoing process for testing and refinement.
More sales and more bookings
We help businesses connect social media, advertising, email, and their website through a shared strategy—making it easier to attract customers, follow up, and build lasting relationships.
Want more leads and bookings? Contact AllReach Digital today!
Contact your AllReach representative today!